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Devin Murphy's Very Helpful Critique

Mike Meleski
The first thing that sticks out to me in Mike's design is that there is alot of negative space. A good way to fix that problem would be to change the scale and proximity of some of the words. This would make the design much more appealing, keeping the eye moving. Secondly, he may want to concider Hierarchy in his design because my eye doesn't really know where to go first. A word he may want to concider altering, in my opinion, would be happy. To me, it should POP! maybe change the size or height of the letters. Another great idea would be to play around with the colors more, giving the design rhythm.

Annie Loughridge
Very interesting design. It has alot of rhythm, thats the first thing I noticed. Although it is a good design, I feel like it has much more potential. She may concider working more with the words "optimistic" and "laidback". I think that the scale of some of the letters in the words can be changed along with the different colors and textures. I think that Annie can adjust the word "laidback" in multiple different ways to reflect its meaning more accurately. One of the easier ways would be to change the colors. When I think of someone whos laidback they're usually very mellow and just do there thing. Maybe you can do light, friendly colors to show that. Possibly even change the angles of all the letters (to be straight across) while keeping the word on the same slope.

Karrah
Three design principles she may want to concider to improve her design would be Proximity, Repetition and Variation. I think if she moved "quiet" down so the word "loving" would be infront of it, giving it a close, loving feel. Repetition can be used on the word quiet as if its fading away in the background or someones voice keeps getting quieter and quieter. Variation in size and spacing can be used in most of the five words aswell. Karrah can adjust the word "friendly" a few different ways for it to reflect its meaning more accurately. One way would be to change the scale of a few letters in the word, for instance make "friend" really big with a warming color and the "ly" smaller. This shows a friendship between the letters aswell as the word itself, "friend".

Sandra Warren
Three design principles Sandra may concider when revising her design would be Hierarchy, Proximity and Scale. When first looking at her design, my eyes not really sure where to go. Perhaps making "artistic" a bit larger and a brighter color would attract the eye better. Also when revising her work she can change the location (proximity) of some of the words/letters giving the design more to look at rather than all the negative space. Lastly would be scale. As I already mentioned, when changing the scale of some letters in the words, it gives them more character and also fills up alot of the unwanted negative space. Sandra can adjust the word "happy" by stretching the letters out (making them wider and the end letters taller) almost as if the word happy was smiling.

Bobbi-Jo Diliello
Three design principles Bobbi may want to use when revising her design would be Hierarchy, Unity and Variety. The first thing I notice is that I'm confused as to where to look first, then where to next? By altering the different sizes of the words, this will give the design a focal point, somewhere to start. Unity is something thats also missing, but can be fixed. I feel like all of the words match eachother in a way, or atleast confident and intelligent.. maybe by making them have their own unique features will tie them in to the rest of the design. Moreover, Variety needs to be added to some words. like I mentioned, most of the words are plain and dull and dont really reflect on the meaning. Some good ideas to make the words reflect their meanings would be... for intelligent, possibly make just the "i" yellow and everything else a darker color, almost as if a light bulb was going off. A good idea for strong would be to use the bloat tool (or atleast that what i think its called) on illistrator, making the word look big and strong.

Critiques by Devin Murphy