Wednesday, March 30, 2011

John Burnett's Critques
Dustin Lieb His words all look like they have a similar font. First thing i would change is some of the word's fonts. Another thing is, i can't even read 3 of his words. They're all the same size font too, so the design looks a little crowded. I would make some words smaller and i think the design would have a lot more rhythem. Maybe instead of one big word, he could repeat that word a few times to get more repetition in the design.. I would change the word affection in the background because my eye gets kind of lost in the design and i think having that a large word in the background, it makes the design look more crowded. Affection also comes off to me as a girly word so he could maybe change the font to something more girly. Bobby Kulp First thing i notice is that the top right corner looks crowded and throws the design off balance. I would either change the word distant to a bigger font size or just have confused only repeated once or not at all. Confused gets kind of shut out too because the first thing i read is sick and tired, then i go to stressed, then to distant and then my eyes just kind of stop. I would maybe put confused in a different stop to help the rhythem of the design. The fonts also take up most of the negative space in the design which almost makes it look a little crowded, so he could change some of the font sizes to keep everything at a better scale. I would change confused because the way he has it in the design doesnt define the meaning of confused. Maybe he could change that font so it has some letters backwards like in stressed, because that makes the word a little more "confusing." Bobby-Jo I'm not really sure what her focul point is so i would change some of the font sizes so theyre not all the same size. The design doesn't give much of a visual flow either. Changing the positioning of the words could solve that problem. The design could show more proximity too, all of the words are just kind of laid out in no specific order. I would change the word confident to instead of having it drooped down, but have it puffed up and to show the word is confident in itself. Karrah Pfeiffer Her focul point is Quiet, but from there i go to loving. i would put quiet more at the bottom and having loving on top because that would give the design more rhythem when looking at the words. The way it is now, after loving my eye goes off the page. She could also change loving to a different font and maybe put it as red, when i think of love..i think hearts...hearts are red...loving should be red and maybe a more friendly font rather than a serious one with serifs and capitalization. I would change quiet too, it is too big to be quiet. The design looks heavy on the right side too, changing that would make it more balanced. She could change the positioning of some words to make the design have more proximity and have more variety in the design...instead of all the words reading from left to right in a straight line. David Teetsel There is too much going on in the center of the design. To scale and balance it more, i would break up some of the words and move them around. It would also create more rhythem by having your eyes move around except go straight to the center. I'm not really sure what his focul point is either, it kind of looks like all 4 words in the middle. I would change aggressive to a more stronger font and have it capitalized and maybe change the color, the way it is now...nothing looks aggressgive about it.

Monday, March 28, 2011

Critiques by Mira Svyrydenko Bobbi-Jo In this project she could use the principle of hierarchy and because all words seem to be in the same scale of size. Another way to improve the design would be changing and manipulating the font that can give a variety to the design. I really like how she did the word Determined that definitely makes a rhythm of design. By adding the repetition to the same word (Determined) would emphasize it as focal point. Mike Meleski A good way to improve this project would be changing a font of some of the words that may solve a problem with too much of negative space. Another idea would be adding hierarchy to the design by changing size of the words. I do like how he did with the word persevering by overlapping it with “er”, but I think he could work with words Cool and Pitcher for representing meaning of the word more. Manipulating with colors also would a way to achieve unity of the design. Greg Burd It is a very interesting design. It has a lot of movement, rhythm, balance. The only thing he could make even better – to change the size of the letters in some words would give the design more negative space. By doing that he could emphasize the focal point more. Devin Murphy I think it is a great design. It has a lot balance, value, overlapping. I really like how he used the word Creative as a background. But to improve the design even more he could manipulate with placement of the words to add more movement to the design. Karrah Pfeiffer The design has a lot of potential. I think, she may consider working with the words Quiet and Friendly by adding a repetition or/and changing a scale of size and font that can represent a meaning of the words more. Actually I like more black&white version, where the word Loving she used as focal point because it has much more movement, rhythm, repetition, and balance.

Friday, March 25, 2011

Classmate Critiques

By Annie Loughridge
Classmate Critiques

David
I really like this design overall. It has good movement and rhythm throughout the whole thing. Some design principles to consider to make it even stronger would be hierarchy and negative space. I think that after outgoing, my eyes are equally drawn to athletic and aggressive. Maybe David could change the overall value of aggressive and make it a bit lighter so it wasn't so similar to athletic. Also, there may be a little too much negative space in the bottom right corner making my eyes get lost. But other than that I think this is a great design! I love the repetition of the negative space shapes throughout the whole thing and how he worked with angles of words.
I think, of the 5 words, I would change aggressive because it doesn't really come off as "aggressive" to me. He could do this by maybe just simply changing the font. I like what he's already done with the capitalization of certain letters to emphasize the meaning of the word.

Devin
I think this design is really good overall and it is very creative. I love how Devin put creative is in the background, negative space of the whole thing. The design principles he could maybe consider more so to make it even better would be hierarchy and movement. I think the words funny and reliable are are too similar in size and value so its hard to tell, as a viewer, which one is supposed to be more important in the design. Devin could fix this by just slightly changing the size of one of the words, like making reliable a little bit smaller. If he did that I think the principle of movement would also be more evident as well because then my eyes would have an easier time moving throughout the design.

I think he already did a great job making each word express the meaning behind it. Of all the words, I think reliable could use some work so then it would convey the meaning of the word even more. He could do this by manipulating the placement of the last "able" of the word. If they were a little more connected to the rest of the word then the word would look like it was reliable in and of itself. Other than that I think he really did an awesome job with making the words look like what they mean.

Mike M
Overall, I think this is a great design with a lot of potential. The design principles that could be implemented even more to add to the design as a whole are focal point( hierarchy) and unity. I like how Mike used a variety of different values but I am not really sure where to look after looking at the "er" in pitcher. He could change this by adjusting the sizes and values of the different words according to what word is most important to least important. Also, I think there could be more of a unifying effect in the design. Each word is equally strong and a good design, but he could make them all work together more I think. I do like how he overlapped letters in words like how he did with the "er" in both pitcher and perseverance. I really liked what he did with the word perseverance. Its cool how it strted off in the cracked font but then changed to a more stable "persevering" font at the end. Of all the words that he could change to reflect the meaning more so I think he could work on "happy" more. I like what Mike did with arching the word but maybe he could alter the placement of the individual letters in relation to each other to make it look even happier.

Bobby K
This design is very interesting and creative. I like it a lot but I think Bobby could implement the design principle hierarchy just a little but more. Though I really like how the focal point is the & in sick and tired, after that my eyes weren't really sure where to go. Sick, confused and stressed are all very strong by themselves so its hard to tell which one was supposed to be most important. He could fix this by just changing the value of sick in his black and white design and the scale of confused. I think his color design really emphasizes the meaning of the words more so than the black and white. Bobby does a great job communicating the meaning of the word by how it looks in the design. All of the words really look like what the word means and I honestly don't think there is much more he could do in that sense. Overall, I think this is a great design!
Greg

I really like this design and I think Greg did a great job with the design principles of rhythm and movement. To make it even better, I think Greg could work on changing the value and size of certain words so that artistic, athletic and candid weren't competing for hierarchy as much. Changing the hierarchy and making the whole thing have clearer focal points would really help make the design flow even more than it already does. I think that the words candid and artistic really work well in representing the meaning of the word itself. Of the words that could use more work in that way, I think athletic could look more like what the word means. He could help make that work more by maybe changing the font and also the size of certain letters to make them look literally athletic. I like how he worked with the word loud by making the O and U a lot bigger so it looked like the word was yelling or something. All in all I think Greg did a great job with his design and I like it a lot!

Annie Loughridge

Thursday, March 24, 2011

On-line Assignment Results

Critiques by David Teetsel

Bobbi-Jo
In this project I think she could of made her words a different size to give her project a focal point. By looking at her project I believe she was trying to make hardworking her focal point, she could of made this word larger than the others to make it stand out as her focal point. I think she could have used a little better difference in value between her words. The value in strong, determined, and intelligent seem be to similiar to me I would consider changing the value and make each one a little more different. I think one thing she could do with one of the words she chose is maybe use repititon with hardworking and sort of fade it out in the back. That way it would sort of look like it was jumping out of the computer at you.

Bobby
In this project I believe he needs to make a choice between sick and tired of which one is his focal point. To me his focal point right now is the & sign which really isn't one of his words so I think he needs to make one of them his clear focal point. In doing this he needs to change the value in one of them to make the focal point more easy to notice. I think that he could change the size of tired, sick, and stressed. They all look to similiar in size to me in order to make his focal point stand out he needs to make one of the words larger than the other two. One word he could of changed was distant, I like the way he repeated it. I think he could of repeated it more throughout the project and sort of make it look distant because it was lurking in the background.

Mike B
I like this project overall, but I believe there is a few things that could be done to make it even better. First off I believe he is trying to make outgoing his focal point I would increase the size of it to make it stand out even more as his focal point. The next thing I would do is try to make it a clearer distinction of where the person's eye is supposed to go after funny. To me I go from outgoing to funny them I am kind of uncertain if I am supposed to go to leader or motivated. I would maybe change the value of them or increase the size in one or the other. I think I would make leader my third focal point because your eye moves from outgoing and curves into funny and that leads you right into leader which could lead you right into motivated. It would give the project more rhythm. I think if he switched the order of funny so that you read it the other way, it would help the rhythm. I also would make the value on quiet a little lighter and repeat it a few more times throughout the project. When I think of quiet I think of someone always lurking in the background.

Annie
In this project I would change the value between laid back and emotional. To me emotional is her last word she is trying to express, but it stands out from laidback because it has a darker value. I think in doing this it would give her project better rhythm because my eye moves from artistic to friendly optimistic then to emotional it sort of skips laid back. If she changed laidback somehow it would give the project the rhythm it needed. Another thing she could do with those same two words is make the size different between the two. I think I would make the value lighter on emotional and make the back part of laid back smaller. I would also make the value darker on the laid part of it. This would help her express laidback a little better.

Sandra

In this project I think she could change the size between happy and clever. To me they both look the same neither one of them stands out before the other one. I think by changing some of the value in her project she could give it the more rhythmic flow that it needs. After her focal point of artistic the rest of the project looks all too similar to me. She needs to change the other four words up a little to make your eye move more smoothly from one word to the next. By looking at the value of her project I think hardworking is her second point, so I would first increase the size of artistic and then I would increase the size of hardworking to give make the second point in her project stand out from the other four.

On-line Assignment Results

Devin Murphy's Very Helpful Critique

Mike Meleski
The first thing that sticks out to me in Mike's design is that there is alot of negative space. A good way to fix that problem would be to change the scale and proximity of some of the words. This would make the design much more appealing, keeping the eye moving. Secondly, he may want to concider Hierarchy in his design because my eye doesn't really know where to go first. A word he may want to concider altering, in my opinion, would be happy. To me, it should POP! maybe change the size or height of the letters. Another great idea would be to play around with the colors more, giving the design rhythm.

Annie Loughridge
Very interesting design. It has alot of rhythm, thats the first thing I noticed. Although it is a good design, I feel like it has much more potential. She may concider working more with the words "optimistic" and "laidback". I think that the scale of some of the letters in the words can be changed along with the different colors and textures. I think that Annie can adjust the word "laidback" in multiple different ways to reflect its meaning more accurately. One of the easier ways would be to change the colors. When I think of someone whos laidback they're usually very mellow and just do there thing. Maybe you can do light, friendly colors to show that. Possibly even change the angles of all the letters (to be straight across) while keeping the word on the same slope.

Karrah
Three design principles she may want to concider to improve her design would be Proximity, Repetition and Variation. I think if she moved "quiet" down so the word "loving" would be infront of it, giving it a close, loving feel. Repetition can be used on the word quiet as if its fading away in the background or someones voice keeps getting quieter and quieter. Variation in size and spacing can be used in most of the five words aswell. Karrah can adjust the word "friendly" a few different ways for it to reflect its meaning more accurately. One way would be to change the scale of a few letters in the word, for instance make "friend" really big with a warming color and the "ly" smaller. This shows a friendship between the letters aswell as the word itself, "friend".

Sandra Warren
Three design principles Sandra may concider when revising her design would be Hierarchy, Proximity and Scale. When first looking at her design, my eyes not really sure where to go. Perhaps making "artistic" a bit larger and a brighter color would attract the eye better. Also when revising her work she can change the location (proximity) of some of the words/letters giving the design more to look at rather than all the negative space. Lastly would be scale. As I already mentioned, when changing the scale of some letters in the words, it gives them more character and also fills up alot of the unwanted negative space. Sandra can adjust the word "happy" by stretching the letters out (making them wider and the end letters taller) almost as if the word happy was smiling.

Bobbi-Jo Diliello
Three design principles Bobbi may want to use when revising her design would be Hierarchy, Unity and Variety. The first thing I notice is that I'm confused as to where to look first, then where to next? By altering the different sizes of the words, this will give the design a focal point, somewhere to start. Unity is something thats also missing, but can be fixed. I feel like all of the words match eachother in a way, or atleast confident and intelligent.. maybe by making them have their own unique features will tie them in to the rest of the design. Moreover, Variety needs to be added to some words. like I mentioned, most of the words are plain and dull and dont really reflect on the meaning. Some good ideas to make the words reflect their meanings would be... for intelligent, possibly make just the "i" yellow and everything else a darker color, almost as if a light bulb was going off. A good idea for strong would be to use the bloat tool (or atleast that what i think its called) on illistrator, making the word look big and strong.

Critiques by Devin Murphy

Wednesday, March 23, 2011

On-line Assignment Results

Karrah Pfeiffer's Critique

Annie Loughridge
In this project she could have used repetition by making a word repeat like optimistic in the background. She could have used different scale for some of the words, like friendly, optimistic and Artistic look all the same size to me. With hierarchy she could have made the A standout in artistic as the focus point by putting a darker border around it and maybe a different color then the whole word. Laid back seems like more could have been done with it, it could be adjusted by using different font and make it smaller or even by repeating it down the page. I would use a different color because when I think of a laidback person the person is chill and the darker colors i think describe that more then a lighter one.

Mike Meleski
In this project he could have used Hierarchy because I don't know where to look first and it he made one word the focus point it would be more clear. the Scale seems like everything is big on the left side and making it heavier compared to the right maybe make Cool smaller and a letter in happy bigger. Repetition could of been use by taking a word and repearing it throughout the project maybe then the left wouldn't look heavier then the right. Happy seems like if he didn't fill it in with a design it wouldn't look so happy, maybe making the H bigger and the Y to make it look like a smile more maybe cut a line through the middle to look like a face smilingthen add a bright/warm color.

Bobbi - Jo
In this project all the words seem to be on the same scale size, they should have made some of the words smaller so they don't look like a blob. the Hierarchy could have been made better because I don't know if I'm suppose to start with hardworking or determined and even though one is blue and the other is black they seem close in color too. Maybe of added a little repetition by making determind go down the page at the end of the 1st one. With confident I would use a different font because it looks the same as intelligent and when I think of confident I think of big bold letters they seem to have the meaning of confident compared to the font that is on there now.

Justin Doyle
The scale stands out to me the most because when I look at it like 3 of the words are the same size and they are overpowering the whole page. I'm not sure where the focal point is if it reiliable or hardworking or outgoing. It seems very well balanced with the pos. and neg. space. The one word i would put more work into is Athletic even though it's in a font that looks athletic maybe add a color or a different way to put it on the paper.

Sandra Warren
Make the focal point stand out because I don't know where my eye should go to first when I look at it. The size of the words look almost the same maybe make some smaller and some bigger and keep some in the middle. Use some repetition on a word because there seems to be more neg. space then pos. space and adding it will help with the space problem. With Happy maybe using a different color and maybe not having it on an angle it would look happier and make it look like a smile by making the H and Y a little bigger and expand the word as well.

Karrah Pfeiffer

Wednesday, March 16, 2011

Essay Question for Project #3

Describe how you specifically manipulated each of the five descriptive terms to make them suggest the actual content (or meaning) of the word. What art elements and design principles did you consider in order to make the form of the word reflect the content?

Describe how you have specifically implemented the design principles: emphasis, scale, proportion, balance, unity, repetition, variation and proximity to create a unified and balanced design that visually communicates your personality through the five words.

Tuesday, January 18, 2011

Syllabus - Two-Dimensional Design – Art 105-01

Two-Dimensional Design – Art 105-01
Professor Hall Groat Spring 2011
Meeting Times and Days: Monday and Wednesday 9-10:50
Location: AT 217
Course Blog:
http://www.art105bcc.blogspot.com
Office Hours: Monday and Wednesday 11-1PM
Office Location: Art Annex, Rm.#101
Phone: 778-5612 E-mail: Groat_H@sunybroome.edu

Course Description:
This course will investigate through both digital and traditional mediums how design is a visual language that is built on the fundamental principles and elements. The principles are the organizational rules used in conjunction with the elements to create order and visual interest. The principles are presented as two related sets. The primary principles are those affecting the design as a whole, and support principles are those that affect the internal relationships of the elements. Principles can be thought of as the unseen forces that create interaction among the elements. The elements of the design constitute the content of the design.

The studio experience is different from most classes and is interactive by nature. As concepts are presented, projects will be assigned to provide an opportunity to visually express an understanding of the design principles. Design vocabulary will be stressed within all aspects of the course.

Learning Outcomes
Students will be able to:

Describe verbally and in writing how design theory is a visual language that is built on fundamental principles and elements.

Describe verbally and in writing how the primary principles of unity, variety, hierarchy (dominance), and proportion affect the design composition as a whole.

Describe verbally and in writing how the supporting principles of scale, balance, rhythm, repetition, economy, and proximity affect internal relationships of the elements within the design composition.

Implement uses of the design elements shape, space, point, line, size, color, texture and typography as compositional content.

Design using Adobe Illustrator

Discover the emotional and cultural aspect of design.

Course Grade
50 % Projects
25 % Daily Design Exercises
25 % Critiques / Class Participation / Effort

Due Dates
Due dates are listed within this syllabus and within each of the project guidelines.

Outline of Course Sessions

January 19
Introduction, Review of syllabus, Completion of biographies,
Description of supplies, Course overview.
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January 24 Elements of Art
Drawing Exercises Exploring Elements of Art
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January 26 Design Principles
Project 1: Symmetrical Designs – Formal Design
“The Rule of Thirds”
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January 31 Project 2: Asymmetrical Designs –Informal Design
DUE: PROJECT 1
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February 7 Project 3: Form & Shape Design
DUE: PROJECT 2
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February 9 Introduction to Computer, Adobe Illustrator & Blogging
Project 4: Letter Form Grid
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February 14 Adobe Illustrator Workshop
Project 4
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February 21 Adobe Illustrator Workshop
Project 4
DUE: PROJECT 3
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February 23 Adobe Illustrator Workshop
Project 4
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February 28 Adobe Illustrator Workshop
Project 4
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March 2 Adobe Illustrator Workshop
Project 4
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March 7 Project 5: Expressive Type Design
DUE: PROJECT 4
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March 9
Project 5
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March 14 Project 5
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March 16 Project 5
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March 21 Project 5
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March 23 DUE: PROJECT 5
Project 6: Expressive Type with Shapes
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March 28 Project 6
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March 30 Project 6
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April 4 FIELD TRIP
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April 6 Project 6
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April 18 Project 6
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April 20 DUE: PROJECT 6
Project 7: Contrast Studies
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April 25
Project 7
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April 27 Personal Design Philosophy Statement
Project 7
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May 2 Project 7
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May 4
Project 7
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May 9 FINAL CRITIQUE
DUE: PROJECT 7
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May 11 NO CLASS – make up class will be scheduled!
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Course Supplies

Purchased at Office Max, Michaels, AC Moore

Strathmore Pad 18” x 24” (white drawing paper)
Strathmore Smooth Bristol Pad 11” x 14”
Graph Paper
Tracing paper
Ebony Drawing Pencil
Pencil Sharpener
Acrylic paint:
White, Black, Brown, Blue, Red, Yellow
Paint Brushes - (Various Sizes)
Plastic containers for water to clean brushes
16x20” sections of cardboard painted white
Kneaded Eraser
Sharpie Waterproof Black Markers (Fine, Extra Fine)
Rubber Cement
Scissors
Black construction paper
Scotch tape
USB Jump Drive